Organic ingredients: wherever possible organically grown ingredients are used. If an organic source is not available a sustainable natural source will be utilised.
Natural ingredients: naturally derived ingredients are used in all formulations.
No harsh chemicals: products known for their published side effects such as parabens, Sodium Lauryl Sulphate (SLS), SLES, Polyethylene Glycol (PEG’s), Dimethicone, sulphates, synthetic perfumes and artificial colours are always avoided in all formulations.
No animal testing: every product is tested on human volunteers to ensure they are completely safe and effective. No animal tests are ever performed.
No GM ingredients: genetically modified or genetically engineered organisms are avoided to ensure all formulations are as natural as possible.
No mineral oils: petro-chemicals such as paraffin and petroleum are avoided, plant based oils and extracts are used.
Suitable for vegetarians: no products contain ingredients of animal origin. Only animal by-products are used in some products like honey and beeswax, for example.
Preservatives: where necessary preservatives are used to guarantee product safety and shelf life. Only the highest grade broad spectrum preservatives are used. Parabens are always avoided.
Aloe used instead of water: most cosmetics contain 50-70% water. We use Organic Aloe Vera as the lead ingredient wherever possible as opposed to water which is inactive.
Food grade preservatives: as mentioned only safe preservatives are used to ensure shelf life and stability. The preservatives used are approved for use in food.
Functional products: each product is based on a functional ingredient and is not simply a cosmetic.
Paraben& SLS free: none of our products contain either parabens or SLS.
Synergistic ingredients: formulations have been developed to include a vast array of beneficial extracts which work in synergy with each key active ingredient.
Bioactive: specific components of each key active ingredient are standardised to ensure levels of activity.
Nowadays many products are certified as organic, but modern day processing often removes many of the natural qualities which give these unique extracts their beneficial properties. Each active ingredient is Bioactive; this means that the specific properties found in each core ingredient are maintained and guaranteed.